Top 5 Social Apps on Android in Brazil Q4 2022

In the fourth quarter of 2022, the top social apps on Android in Brazil showcased diverse performance trends across downloads, revenue, and active users. Data from Sensor Tower provides a detailed look at these trends.

Instagram saw a consistent increase in weekly revenue, peaking at approximately $8.4K in the week of December 19. Weekly downloads experienced a notable upward trend, reaching 524K by the end of December. Active users remained relatively stable, fluctuating around 61M to 62M throughout the quarter.

TikTok also demonstrated strong performance, with weekly revenue peaking at around $114K in early October and maintaining levels above $90K for most of the quarter. Downloads showed a significant rise towards the end of the quarter, reaching 477K in the final week of December. Active users fluctuated between 53M and 55M, with a slight increase towards the end of December.

Helo - Humor and Social Trends had a steady flow of downloads, peaking at 401K in the first week of December. Active users ranged from 1.75M to 1.98M, showing consistent user engagement throughout the quarter.

Facebook Lite maintained a stable download rate, with weekly downloads fluctuating around 200K to 230K. Active users ranged from 18.9M to 20.1M, showing consistent engagement over the quarter.

Facebook experienced a peak in weekly revenue of around $25K in mid-December. Downloads remained steady, ranging from 195K to 230K per week. Active users saw a slight decline over the quarter, from 63.8M in late September to 60.5M by the end of December.

These insights highlight the dynamic nature of user engagement and monetization in Brazil's social app market. For more detailed insights and data, visit Sensor Tower.